24 de Junio: Día del Campesino
One sheet is a famous political propaganda poster titled “24 de Junio: Día del Campesino” (June 24: Day of the Peasant). Historical Context The poster was designed between 1968 and 1973 during the military dictatorship of General Juan Velasco Alvarado in Peru. Velasco's regime launched a massive, radical Agrarian Reform (promulgated on June 24, 1969) to dismantle the traditional, oppressive landlord (hacienda) system and redistribute land directly to indigenous farmworkers.As part of this social overhaul, Velasco officially renamed the historic "Día del Indio" (Day of the Indian) to "Día del Campesino" to instill a sense of citizenship and labor pride. The text in the speech bubble reads: "Somos libres, la revolución nos está dando la tierra" ("We are free, the revolution is giving us the land"). Artistic StyleThe poster was created by influential Peruvian graphic designer Jesús Ruiz Durand. Durand pioneered a highly unique aesthetic known as "Pop-Achorado". This style intentionally combined:High-art international trends like Pop Art and Op Art (vibrant, saturated psychedelic colors and half-tone dot patterns).Comic book conventions (bold black outlines and text bubbles). National indigenous motifs and working-class figures to make revolutionary propaganda widely accessible, visually modern, and appealing to the masses.
Before
Disclaimer
The object and/or subject of this report is private property. This page is for informational purposes only. Unless clearly stated otherwise, all conservation and restoration has been performed by Poster Mountain (PM) or Los Angeles Paper Group (LAPG)I) PM-LAPG has not knowingly withheld any significant information from its evaluation report and to the best of its knowledge all statements and evaluations in this report are true and correct.
II) PM-LAPG stated in the Evaluation Report its own personal, unbiased and professional analysis, opinions and conclusions, which are subject to the assumptions and limited conditions in this evaluation report as set forth hereinabove.
III) PM-LAPG has no present or prospective interests in the property which is the subject matter of this report and it has no present or prospective personal interests or bias with respect to the participants in this matter.
IV) PM-LAPG and its employment and/or compensation for performing this evaluation or any future anticipated evaluation was not conditioned on any agreement or understanding, written or otherwise, that it would report (or present analysis in support) as predetermined specific authenticity, a predetermined evaluation that favors the cause of any party or the attainment of any specific result or occurrence of a specific subsequent event, such as value or marketability.
V) PM-LAPG prepared all opinions and conclusions about the subject property that were set forth in this Evaluation Report. If it has relied on significant evaluation assistance from any individual or individuals in the performance of this evaluation or the appropriation of this evaluation report, PM-LAPG has named such individuals and disclosed the specific task performed in this evaluation report. PM-LAPG certifies that any individual so named is qualified to the same extent as PM to perform the task. PM-LAPG has not authorized anyone to make a change to any item in this evaluation report, therefore, any change made to this evaluation is unauthorized and PM-LAPG will not take responsibility for it.
VI) The Client may not disclose or distribute this Evaluation Report to any potential purchasers of the subject property without first obtaining PM-LAPG's prior written consent. This consent must be obtained before this evaluation report may be disclosed or distributed to any other party, including, but not limited to, the public through advertising, public relations, news, sales, or other media.