Reforma Agraria
Small halfsheet an official government propaganda poster from the Peruvian Agrarian Reform (1969--1975).Historical Analysi sContext: The poster was issued under the military regime of General Juan Velasco Alvarado, who led the "Gobierno Revolucionario de la Fuerza Armada" (Revolutionary Government of the Armed Forces) in Peru.Slogan Translation: The text reads "Con la reforma agraria, el gobierno revolucionario le asegura su destino" (With the agrarian reform, the revolutionary government secures your destiny). Visual Imagery: It features a black-and-white photograph of young, indigenous rural children standing together. The boy in the center foreground holds a school notebook titled "Silabario" or "Abecedario" (Alphabet / ABC reader), symbolizing how the land reform went hand-in-hand with public education and social advancement for marginalized families.Origin: The small print at the bottom right credits the Ministerio de Agricultura y Pesquería (Ministry of Agriculture and Fisheries). This is a famous example of the unique graphic design campaign led by artist Jesús Ruiz Durand to popularize Velasco's structural reforms.
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