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Small halfsheet This historical poster is an official piece of propaganda issued by the Peruvian government. It was designed and distributed by the Technical Information Office of the Ministry of Agriculture of Peru.Historical Context: The Agrarian Reform The poster belongs to the Agrarian Reform of 1969, enacted on June 24 by the military government led by General Juan Velasco Alvarado. The main slogan reflects the spirit of this land redistribution policy from large estates (latifundios) to the peasants:"WE NOW HAVE LAND!... NOW IT IS OUR TURN TO MAKE IT PRODUCE TO LIVE BETTER IN OUR BELOVED PERU"Analysis of the Poster's Details Photographic Imagery: The upper section shows a joyful crowd of Peruvian peasants and indigenous people celebrating, lifting their hats and hands as a sign of collective victory for receiving the land.Typography and Message: It combines the high-impact word "YA" (Now / Already) in bright red to evoke urgency and immediate triumph, followed by a technical and patriotic exhortation in black that calls for agricultural labor and productivity.Institutional Credit: On the bottom right margin, a small vertical text credits the issuing organization: Ministry of Agriculture - Edited in the Technical Information Office. |
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