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Panel an exceptionally rare original 1975 U.S. subway "Advance Teaser" movie poster for Steven Spielberg's seminal thriller Jaws.
Poster Highlights & Design
• The Slogan: The left panel features the iconic marketing tagline, "READ THE BOOK, SEE THE MOVIE," emphasizing the massive popularity of Peter Benchley's original 1974 best-selling novel.
• The Artwork: The centerpiece is the legendary illustration created by artist Roger Kastel, featuring the menacing great white shark rising from below. Interestingly, Kastel originally painted this piece for the Bantam paperback book cover before Universal Pictures purchased the rights to use it as the definitive image for the film's promotional campaign.
• Format: This long, horizontal layout is typical of authentic 1970s NYC transit or subway platform displays. These teaser versions were rolled out to build massive audience anticipation prior to the movie's premiere without including the cast billing block or standard credits.
Original copies of this exact variant are highly prized by film memorabilia collectors and can be found handled through premium collectors networks or premier auction houses |
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